Why Are Wedding Dresses So Expensive?

What Makes a Gown So Pricey?

What to know about what makes gowns expensive

A question I get from many brides and their mothers is “Why is this gown so expensive?”. Some brides are shocked when they find out that a gown with little to no detailing costs more than the gown with all of the tulle and beading in the world. Here is a breakdown of the 4 things that go into making an expensive gown. Hopefully, this can help decimate the confusion about gown prices.


As mentioned before, sometimes the detailing isn’t the most costly aspect of a gown, but that doesn’t mean it doesn’t contribute to the overall price. There are many different types of lace, beading, appliques, and shimmer. All of them can vary in complexity and quality. If a dress, like Tara Keely‘s caviar beading,  has designer unique detailing it is is going to be more expensive than a beaded Ella Rosa gown which has a more slightly more generic beading. The same goes for lace and other detailing.

Style 2810  Tara Keely by Lazaro bridal gown - Ivory beaded floral and chevron modified A-line bridal gown, illusion V neckline, open back with dual crystal straps and chapel train.


One of the bigger factors that plays into the price of a gown is the fabric. Polyester tends to be a cheaper fabric than silk crepe or chiffon. So why isn’t everything made in polyester and other cheaper fabrics? The simplest answer is that different fabrics create very different looks and frame ones shape in different ways. For example, silk crepe by Mikaella is a natural fiber that hugs the body and drapes in a way that no other fabric does. The fabric is one of the first signs of quality and the quality of the gown helps to determine the price.


Something that not everyone considers when looking at a gown is the designing that goes into it. To create the shapes and fit of a gown a lot of time and effort must be put into designing it. More expensive gowns will have a more thought out design that showcases certain aspects of the body and the gown. This is very apparent in minimalist styles like those by Amsale. Every line and seam is purposefully placed to create the shape that you love. This talent of design is very valuable and truly makes the gown more than just a blob of fabric.

Ball Gown Wedding Dress with Open Back and V-Neck | Amsale
Slim crepe bridal gown with illusion bodice with sheer lace back and lace appliqued train from Nouvelle Amsale. Available in Ivory.


Last, and certainly not least, is the designer. Each designer has their own style and creativity that is very valuable. However, much like other areas of fashion the name behind the creativity is important too. Because designers like Lazaro and Hayley Paige have made such a big splash in the bridal world with their designs and innovation, they can charge more for their gowns. There is nothing more amazing than hearing that someone was able to purchase a gown from a popular and big name designer. The status of the designer is another factor that can lead to a gown being more expensive.

Style 3814  Lazaro bridal gown - Ivory silver checkered net bridal gown, sculpted V-neckline with crystal beaded strap, natural waist, A-line skirt with side pockets, chapel train.

Style 1802 Kona Blush by Hayley Paige bridal gown - Ivory draped chiffon A-line bridal gown, sweetheart neckline with beaded strap accent, draped cut out back detail, flowing chiffon skirt with slit.

Hopefully this can shed a bit of light on how gowns get so expensive. When it comes down to it, the quality of the gown determines the price. Its always a good idea to keep this in mind when planning your wedding and thinking about how you want to feel and look in your gown. If you want to check out our beautiful, high quality gowns, call or book online to come in and try out or collection. Don’t forget to check back for some more tips! While you wait for next time, check out our post on Alteration Terms for when you find the dress of your dreams!

Until then!



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